This self-defense website was in need of an upgrade to be able to add some on-page SEO improvements as well as a new digital marketing strategy. The old site built with Divi Page Builder, had many pages, a large menu, and a blog as well as an interface to Zen Planner fitness software for member logins and scheduling. We installed Google Analytics and researched related keywords to determine what was working on the old site and what needed improvement. After studying the GA history we decided on an approach for the new website; reduce the total pages, make the site more responsive, simplify the menu, add video, and add strategic CTA’s. The site already has page 1 rankings for the main keywords. Phase 2 of the SEO improvements include updates and additions to the blog content, building backlinks, and expand digital advertising to improve rankings.
Margaret Wilder Freelance Website Services
